Serial Entrepreneur & Strategic Growth Advisor
Sam is a serial entrepreneur turned corporate strategist who advises visionaries and business owners on how to transform bold ideas into scalable ventures and structured wealth. His background spans Fortune 100 leadership, multi-sector advisory, and successful exits in fintech and lifestyle brands, blending founder empathy with strategic precision to help clients scale with clarity and control.
As founder of Fortunis Advisory Partners, Sam leads strategic growth initiatives across financial services, AI, cannabis technology, lifestyle, and health & wellness. His proprietary frameworks guide clients from early-stage incubation to capital structuring and market leadership.
Prior to Fortunis, Sam held national leadership roles at MassMutual and OneAmerica, supporting over 3,500 financial professionals across 50+ field offices. He was recruited to MassMutual Corporate during the MetLife acquisition, where he led strategic business planning and operational transformation across the Central U.S. and West Coast. His success in integrating technology and marketing systems earned national recognition and keynote speaking roles at MassMutual Academy.
His entrepreneurial experience includes co-founding TipYourself, a fintech platform acquired in 2019 after being named one of Apple’s “Best New Apps,” and launching Borrowed Time Watch Company, a luxury lifestyle venture exited through private acquisition. He also co-founded Totus Strategy Partners, an independent advisory firm supporting advisor enablement and digital growth.
Through Fortunis, he empowers clients to align vision with strategy to create legacy through intentional growth.
Trusted Results that Redefine Innovation
Where Vision Meets Intelligent Strategy to Scale Ventures & Unlock Legacy
200
TipYourself Platform Users
Co-founded a personal finance app featured by Apple, scaled to 200,000+ users, and acquired in 2019.
10
High Impact Industry Projects
Ventures spanning AI, fintech, cannabis, wellness, and lifestyle positioning Fortunis as a future-focused ecosystem.
2
Founder-Led Exits
Exited TipYourself (fintech) and Borrowed Time Watch Company (lifestyle) through acquisition. Proof of concept-to-close execution.
A Strategic Framework to Scale Vision into Value
The Fortunis Consulting Pathway™: Architecting Influence, Capital & Business Growth
Clarify
Uncover the Problem
Every engagement begins with clarity. I guide clients through a refined process to validate ideas, challenge assumptions, and uncover strategic inflection points. We identify what matters most to build the foundation for execution rooted in purpose and precision.
Align
Refine the Strategy
Together, we create a strategic blueprint that aligns capital structure, business model, and brand positioning. By integrating intellectual assets with monetization strategy, we transform vision into a high-leverage model that is built to scale.
Accelerate
Execute with Precision
From AI integration and technology development to business launch, I guide clients through agile deployment and focused execution. Every move is built around smart initiatives, defined milestones, and scalable outcomes that drive measurable traction.
Amplify
Scale Influence & Legacy
Beyond business, we build ecosystems. I help founders amplify their ventures through strategic partnerships and operational alignment. Post-launch, I remain engaged providing executive guidance, accelerating revenue, and supporting sustainable growth.
You're Not Just Building a Business. You're Shaping a Legacy.
Partner with a strategy-first team that transforms your intellectual capital into revenue. Together, we align vision, influence, and execution to unlock measurable returns and lasting impact.
Fortunis Advisory
3017 Bolling Way NE
Atlanta GA 30315
Contact
Sam@fapartner.com
Fortunis Wealth
1000 Town Center Dr
Oxnard CA 93036
Contact
Ryan@fapartner.com